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Creating Value Through Marketing

Sources available outside Hunter College

  • Consumer Expenditure Survey
    Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Open access available online
  • e-Marketer*
    Market research reports, data, charts, about anything "e":  internet, mobile, video, social media, technology use and adoption, online advertising, demographics and more.  eMarketer aggregates and analyzes research from 1,700+ sources and produces analyst reports, statistics, and and charting features.
  • Hoover's*
    Directory for company & industry information for 43,000 private & public companies, & 600 industries. 
  • IBISWorld*
    IBISWorld is the largest collection of industry and market research including specialized industries for small business research. 
  • Sports Market Analytics*
    Statistical market research data for 63 sports, 85 product categories, plus full-text articles and reports in more than 10 leading trade publications covering U.S. and international sports marketing and sporting goods business.
  • Mintel*
    Mintel Oxygen Academic is a collection of market research reports on hundreds of segments of the US market.  Mintel emphasizes market sizes, shares and trends in innovation with special attention to the underlying data.

*The New York Public Library's Science Industry and Business Library provides access to a number of databases not available through Hunter College Libraries. After March 21st, when the Madison Avenue & 34th street location will be closing, research collections will remain accessible via the Stephen A Schwarzman Building on 42nd street. See Updates on NYPL & SIBL for more information about the relocation.